As a strategic partner with CEI Media Group, I designed the materials for the 50th annual Chicago Business Opportunity Fair, ChicagoMSDC’s biggest event of the year, held at the Hyatt Regency Chicago in April 2017. The fair launches a year-round series of events that connect more than 900 small and minority-owned businesses with corporate and government buyers. With Allstate as presenting sponsor and a 50-year milestone to mark, the look needed to feel like a celebration while still working for sponsors and attendees.

I designed everything attendees saw and held, from the first email to the ballroom stage. That included an entrance arch and easel signage, a stage banner, digital screen graphics, the registration guide, rack cards, postcards, tickets, emails and social graphics. Gold metallic textures and a sunburst motif carried through every piece, so the event looked like one thing from the registration email to the dinner.