In 2018, Fulton Grace Realty went through an extensive rebrand with a third-party branding company. As Marketing Director, I was in charge of taking the new brand and refreshing everything we already had: business cards, listing and marketing materials, signage, the website, social, email, presentations and the look of our four offices.

We had to move quickly, so I created templates and brand guidelines that the design team used to rebuild each piece in the new look and keep everything consistent.

The agents were happy with the new look, and many of them started using more of our marketing materials.