Keeping Families Covered (KFC) supports families with dignity. The organization had grown quickly and expanded into three service areas, and each one had started to operate like its own brand. KFC’s existing branding couldn’t keep up, so it needed a system that respected each program’s identity while still feeling like one KFC story.

At Sing Creative Group, I redesigned the brand from the ground up, including a new logo and a mission-centered tagline. I built a flexible sub-brand system for the three programs, so each one can stand on its own and still look like part of the same family. I also worked with an outside web developer to launch a redesigned website with simpler navigation, impact-focused copy, visuals centered on real families and clear paths to volunteer, donate or ask for support.

Along with the logo, tagline and website, I created a brand guide, letterhead and envelope, a media kit and a rack card. The result is one fully redesigned website and three clearly differentiated sub-brands under a single cohesive KFC identity.